Hello, I'm Yuri.
Product leader. Engineer. Polyglot. Builder.
The story
I'm a senior product manager from São Paulo, Brazil. For the last decade, I've been building products at companies that operate at the intersection of massive scale and brutal complexity—the kind of places where a single pricing change affects millions of transactions overnight.
My career started at Cartier in Paris, where I implemented a knowledge management system that increased innovation pace by 20% and contributed to a flagship product launch. From there, I moved to management consulting at McKinsey in Costa Rica, where I earned a fast-track promotion one year ahead of schedule and led a proprietary consumption forecast tool serving 35 clients across Latin America.
At Uber, I managed pricing for 3.5M drivers across 15 countries in Latin America, capturing $5M in inefficiencies in four months and building the company's first pricing marketplace simulator. At Apple Music, I managed the implementation of the new Messaging vision and led assessment of ML/AI features enhancing user engagement.
After my MBA at Wharton, I served as COO at two companies—Huli (healthcare tech, Costa Rica) where I grew EBITDA by 15%, and Idiomus(edtech, Brazil) where I drove 3x revenue growth, expanded margins to 30%, and earned a national Top 3 customer service award.
Today, I'm a Sr Product Expert for Pricing at MercadoLibre—Latin America's largest e-commerce and fintech platform—leading cross-functional pricing initiatives with advanced analytics and experimentation at scale.
Education
The Wharton School & The Lauder Institute
MBA (Operations, STEM) + MA International Studies · 2021–2022
Person of the Year 2022 — Brazilian American Chamber of Commerce
University of Technology of Compiègne
M.Eng. Computer Engineering — Data Analytics · 2011–2016
First Brazilian to graduate in dual engineering fields in the double-degree program (merit scholarship)
Polytechnic School, University of São Paulo
B.Eng. Industrial Engineering · 2011–2016
P&G Prize for best Product Management project
Languages
How I think about product
Outcomes over output.
Shipping features is easy. Shipping the right features—ones that move metrics your business actually cares about—is the hard part. I obsess over outcomes, not velocity.
AI is an execution layer, not a feature.
I use Claude Code as my primary executor in product work. Multiple systems I've built—from growth engines to full applications—are autonomously maintained by AI agents. This isn't a side project; it's how I work.
Simplicity is a feature.
The best products I've shipped are the ones where we said no to 80% of the ideas. Complexity compounds. Simplicity compounds faster.
Evidence over intuition.
Good product judgment comes from stacking thousands of small data points, not from gut feeling. I run experiments, read the data, and adjust. Repeat.
Beyond work
I'm a husband and father. My faith shapes how I approach work and life. I'm a serial builder—founder of three tech companies serving clients like Cartier, McKinsey, and Isaac. When I'm not building products, I'm building side projects: PetsApp, ARAUTO, and whatever catches my curiosity next.
If you're building something that needs senior product help, let's talk.
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