PetsApp
FeaturedTwo-sided veterinary marketplace
A mobile marketplace connecting pet owners with veterinarians — designed, built, and shipped solo. Flutter + Firebase, with an AI-native growth engine (programmatic SEO, review mining, comparison pages, lifecycle marketing). A real, live two-sided marketplace built end-to-end — the same marketplace dynamics I've worked on at Uber and Mercado Libre, this time as the founder.
Problem
Pet owners in Costa Rica face a fragmented market for pet services — grooming, walking, veterinary care, boarding. Discovery happens through WhatsApp groups, Instagram DMs, and word of mouth. There's no standardized way to find, compare, and book pet service providers. Providers, in turn, have no efficient way to manage bookings, build reputation, or grow their client base beyond personal networks.
What I built
Built a dual-sided marketplace from scratch, solo
Designed and built the entire application — Flutter for cross-platform mobile (iOS + Android), Firebase for backend, Firestore for real-time data, Firebase Auth for identity. The app supports two distinct user flows: pet owners searching and booking services, and providers managing their listings, availability, and bookings.
Implemented AI-native growth engine
Built a programmatic SEO and content engine powered by Claude Code that autonomously generates and optimizes content for local search. The system identifies high-intent keywords in the pet services space, generates landing pages, and monitors performance — all without manual intervention.
Shipped to production with zero team
From product strategy to UI design to backend architecture to App Store submission — every function was handled solo, with Claude Code as the primary execution layer. This isn't a side project built on weekends; it's a fully operational marketplace with real users and transactions.
Numbers
- Live on both the **App Store** and **Google Play** (1,000+ downloads on Google Play) - Dual-sided: pet owners + service providers - AI-powered growth engine generating and optimizing content autonomously - Built and maintained end-to-end with AI agents as the primary execution layer
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